True business value goes beyond numbers on a spreadsheet. In this compelling work, Victoria Fosse explores the deeper drivers of business valuation, including intellectual property, brand equity, customer loyalty, and growth potential. With a focus on both tangible and intangible assets, Fosse helps entrepreneurs create a holistic value narrative that resonates with investors. Learn how to present your startup's story through financials, KPIs, and strategic planning. The book also examines the role of market trends, competitive advantage, and risk in determining value. Perfect for founders seeking funding, exit strategies, or partnership opportunities, this is a fresh take on what makes a business truly valuable.